Caring for elder parents is a 24/7 job, and most family caregivers are working full-time, and some have family of their own to care for. I learned this when my mom was diagnosed with Parkinson disease 11 years ago and my sister and I had to care for her since my father was too old to help.  At the time, my sister was working full-time, and I had just started my first startup company. Assisted living or Nursing home care was not the answer due to high cost, our unique cultural obligations, and the fact that my mother preferred to stay with family. Our story is not unique, most family caregivers have similar responsibilities. Being at work or at your children’s activities, you always worry if loved ones are safe, taking their medicine on time, are back home from their daily walk, or worse, they are being hassled by a sales call or a scam email.

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We at SimpliTend understand the difficulties of caring for our loved ones, and our mobile applications are designed to keep caregivers informed while keeping our loved ones feeling independent and safe. Our goal is to keep the elderly with their families and delay the need for an assisted living or nursing home until there is a valid health reason.